Sepideh Ahadi started to make clothes since she was 13 and after her graduation from polytechnic of Milan on 2014 she established her brand in Milan. Since she believes on sustainability on 2015 she decided to move to Berlin for extending her ideas in "Sustainable fashion". Now she lives in Berlin and works between Germany, Italy and Iran.
Keeping the philosophy of "the simple" together with the strategies of "the complex", always valuing the abilities of people who are working in the team, sustainability, multicultural and sensuality are our goals. The philosophy of the brand is based on a great sense of craftsmanship and feeling the fabrics and colors.
An important source of inspiration for the designer, since the first collection is sustainability and finding new forms from the basic geometrical forms like rectangular and square and making zero_waste pattern out of this forms without immolating the sensuality and beauty.
The collection fully express the designer lifestyle, multicultural, simple and timeless forms.